Reasons
Immediate Online Presence
When you buy a premium domain you are also making an investment in powerful branding capabilities and the potential to generate a large volume of traffic to your site.
A simple domain name is easy to recall and can be instantly associated with the service or product offered by your business.
Increased Traffic Potential
The instant brand you acquire with your premium domain name can help generate traffic from internet users who are unfamiliar with your business.
When your website is associated with a straightforward domain name, customers will be directed to your site when they type a related product or service in a web browser.
Search Engine Ranking
Your domain name can have a noticeable impact on how your website is listed by search engines.
The more basic and identifiable your domain name is with related search queries the more likely it is to be ranked higher in the search results.
How to Use Brandable Domain Names in Your Marketing Strategy
Brandable Domains
There are typically two angles to consider in a domain name - catchy, creative domains can launch a memorable brand, but including keywords in a domain can make it descriptive at a glance. Ask.com, Booking.com, SalesForce.com, and Weather.com are just a few examples of Alexa Top 1000 keyword-based domains, but creative domains like Google.com and Tumblr.com are obvious examples of custom domains with incredible brand strength.
Existing Businesses
If your business already exists then you will want to try to incorporate your current branding into your new domain name. This carries your branding efforts over to your website and is a fantastic way to build your credibility as a brand and expand your sales to the internet marketplace.
